“Your strategic narrative is the story you tell people when you need everyone to understand your business, get behind it, and believe in it. When it’s clear and impactful, it can shape minds, inspire teams, and help you surpass your goals.”
A crisis like the COVID-19 pandemic creates struggle but also some whitespace for entrepreneurial leaders to find the opportunities that will create impact. That’s one of the silver linings.
But here is the thing: traditional ways to strategize might get you stuck into the same old thinking and methods that are no longer suited for our new normal of constant change.
If you or someone in your organization is wondering, “What’s our story, now?”, I doubt that you’re just looking for an anecdote starting with “once upon a time…”?
It’s time to get creative about how you make your organization thrive.
Be the visionary that brings back the spark when you face a new challenge.
It’s time for you to build your next narrative.
Our guest this week, strategy consultant and founder of MetaHelm, Guillaume Wiatr can guide you on this journey. We talk about why stories create audience and narratives create participants, why it’s crucial to share your origin narrative as a small business owner, and how to iterate on the future vision of your company.
If you’re looking to dive deeper, Guillaume has a workshop starting January 25th that can guide you step-by-step through this process.
